EarthShare

Branding

A dash of naturalism, a pinch of Lord of the Rings, and loads of fun. This rebrand for the environmental non-profit hub, EarthShare, shows that not all environmentally minded companies need to use blue and green to show they love our planet.

I mean, when was the last time you actually saw those corporate colors in nature?

My main focus for this rebrand was to find a way to have the tightness of a corporate brand while keeping the fun that we all get to experience in the wild. That means a fun color palette, a new perspective on photography, and bold typography.

Unfortunately, EarthShare decided to go a different direction, but this still lives on as one of my favorite brand identities.