Meta Fab Inc.

Branding

The original Meta Fab Inc. logo and brand identity was very heavy and masculine, but the new redesigned logo gave them a lightness that truly represented the strength of steel. I wanted to bring that same philosophy into business papers and apparel. I made sure to overwhelm the deliverables with busy graphics, instead I opted to utilize small pops of color and created a motif of the two diagonal punch marks throughout the process. Not only does this design element tie all the pieces together, it also draws the audience’s eyes directly to the most important parts of the designs.